Perhaps what is really on your mind is: “Prove to me that the money I spend on Branding does anything for my bottom line.”
If you like definitions, Return On Brand Investment is: Profit attributable to branding or marketing, divided by the amount spent.
I’ve heard it said that “The Return on Investment of branding is intangible and is only felt over many years.” – Not true.
"The Return on Investment for Branding is tangible often immediate and, managed well, has positive ongoing returns in both the short and long term.
The only Caveat is that 'all brands are not created equal' – it’s important to differentiate between the creative task of designing a new logo and the strategically process of developing a brand or rebranding.