The brief is the most significant element of the design process.
The Secret to Successful Design
You've heard the expression crap in, crap out, well it applies to design as well. However, for many, writing a brief is often the most
challenging part of the project.
Here's a commonsense guide that will help;
Download the briefing document template (you'll see a menu at the bottom of your screen). This will be a good start. It provides
the blueprint for the information we need.
Describe the problem not the solution. What you want and what you need may be different. So its better to tell us your goals and
what you would like to achieve (vision) rather trying to instruct us on what it physically looks like. Remember; if you tell
us exactly how it should look, be prepared for it to look just as you asked.
A picture paints a thousand words. If you have examples of what you like and dislike, show us. It will help us understand your
Your Target Market is not everyone. Unless you're announcing to the world that its about to end your Target Market will be more
defined. Think about who your marketing efforts are aimed at (not just who could use your product or service)
In most cases we are looking for more than a YES or NO answer.
Take the first step towards a stronger brand...