Like a good brand this illustration communicates clearly and succinctly.
It's been said that "Branding is what people say about you when you're not around".. It's these conversations that define your business and your brand.
Your business has a brand, whether you like it or not. What you do with it is up to you.
Your brand is more about what people say about you rather than what you say to them. It's who you are and what you do. Or perhaps more to the point, it's how the world perceives who you are and what you do.
Importantly, for a brand to be truely effective, the promises you make or infer need to match Performance. Then as reputation matches your promise, your brand fulfils it's potential and becomes one of your most powerful business assets.
So I wouldn't need to tell you I was a great lover, because you would already know.