Our process is the key to producing effective design work efficiently.
It’s an ideal way to find out whether the fit will be right. This First Meeting is a ‘get to know’ rather than a ‘need to know’ meeting. It usually lasts about an hour and is free of charge. During this time;
The main elements of a brief include:
This is usually conducted by the Graphic Designer and a Creative Director or Account Manager. They independently review the brief and then discuss it in an open forum.
Core elements and strategies are discussed, and mandatory considerations such as existing corporate style guides or industry regulations noted.
Fundamentally this is where a designer immerses themselves in the brief. They research the competition, industry trends and market leaders. This, with insights from the brief, enables the designer to form an understanding of the projects context, market and environment.
Development is where the strategy is transformed into the creative.
Only after researching and understanding does the designer start to put ‘pen to paper’. And putting ‘pen to paper’ is literally what we do. Before any work starts on the computer, we explore alternative designs and design elements by sketching them on paper. This allows the designer to think of the form rather than the technical construction of the design, (this will come later).
It’s a process of elimination which can be likened to a funnel. A variety of draft concepts are evaluated and critiqued through a series of stages until a final design emerges.
It’s a seemingly simple process. However the end result is not determined by process alone. Where process ends, experience and creative ability begin.
Process, Experience and Creative Ability; all three are required to deliver the best result.
It’s a concept we all understand... Would you prefer a doctor who lectures in medicine perform your surgery or alternatively a doctor who has had many years of experience and is well regarded by his patients and peers perform it?
Creation as the name suggests is where the final elements of the design come together as a whole. For example if the project was a new identity; creation would be the application of the new logo or wordmark to a variety of branded items. (Stationery, web, signage, advertising and so on). These items are also evaluated and refined, until there is a final design, or suite of material for presentation.
The content of a presentation can vary depending on the size and scope of the project. However usually;
In presentation, you become a witness to the design process. Often referring back to the brief, we reveal the strategic and visual history of the design and the reasons for it’s outcomes.
We invite comment and evaluate the designs against your brief.
After you have had time to review the design and give us your feedback, we make any amendments necessary and if required present you with the updated designs.
Tip: The ‘Design’ section of the process focusses on the overall style of the work. It is best not to pay too much attention to the specific content when you are evaluating a design. Area’s such as copywriting, headlines, spelling can be refined in the “Artwork” phase after the design is approved. Refining content during the design phases tends to prolong design process and increase costs.
with their brands is that a good brand is an inspiration in itself. Once you have started the process you and your staff will look for new and exciting ways to use it.
We also want to be an ongoing part of it.
Our service is ongoing. If you need to bounce an idea off us or need some advice about how the brand has been or can be applied, we are here to help.