Design – an objective process.
Design Thinking is the ability to move from the existing to the preferred and a design mindset, rather than being problem focused, is solution focused. As designers, we need to be able, through our thorough process, to craft our product and be able to rationalise our approach objectively rather than rely on subjectivity or opinion. So how do we test our approach? How do we know we are on the right track? – through The Design Brief.
The design brief is one of the foundations upon which a successful design project is built. It is a fundamental communication channel for the designer and a clear consolidation of the project’s objectives and desired outcomes. We use the design brief to understand your goals, the scope of the project and issues that may arise. We also use it as a tool to clarify the need and direction of your project and how its success will be measured.
Most importantly, a design brief ensures that all parties understand the objectives, audience, and expected results of the project from the outset. In many ways the brief is the blueprint that leads us to our final result.
Process is the key to producing effective design work efficiently. There are 7 fundamental steps...