Brand Blueprinting is our name for the strategic process we use to take the guesswork out of logo, identity and brand creation.
The essence of this strategic innovation is the simple understanding that all good brand work, or any design work for that matter, starts with a blueprint. A plan.
By developing an accurate blueprint of a business or service we create the template that leads us inevitably to the final result. And that result can be virtually any design endeavour - a strategy, name, positioning, identity, brand or even a brochure.