Inkredible Blog

In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date. ..

Recently we sold our family home.  As anyone will tell you, this has the potential to be a stressful and exacerbating experience. However for us, this has not been the case. Why? What made it different?... ..

Quality content on the web has just taken on a whole new meaning with the release of Googles latest algorithm 'Penguin' in April this year. The 'penguin' algorithm represents Googles move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly and relevant. ..

The reason many “full websites” are unusable on mobile phones is because many full websites are unusable on any device. ..

I stumbled across this older video of Steve Jobs views on the branding. These views form the backbone of brand strategy and it's important to reflect on the great man and what it is to be "different". ..

Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..

Christopher Niesche from the Sydney Morning Herald recently interviewed a few of us, not so closet brand junkies about "when is it time to rebrand?".  ..

How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..

Racist? What is the world coming to. Iran objects to the design of the London 2012 Olympics Logo as they believe it resembles the word ZION. They have an imagination at least. ..

Have you ever wondered what the inspiration was for the names of some of the world's most famous brands?. You may be surprised to know that many started very simply, others...well who would have thought about naming a soft drink after a digestive enzyme.  ..