Inkredible Blog

One of the best articles I've read all year came from BRW's Kath Waters on "business confidence and how optimism influences business success. ..

What if I was to tell you that Facebook is losing teen users and is about to be eclipsed by another social media giant. (and it's unlikely that you know who it is). ..

If you suffer from Monday Morningitis here's a little motorbike riding philosophy to get the week started.

There's nothing better than blowing the cobwebs out with a motor bike ride up some twisty road to nowhere in particular. Of course you have to have your wits about you.  ..

Sandra Lazarides, our illustrious leader and all round good person has been collaboratively working for many months with a talented and generous group of contributors to produce: "OFFERINGS" a Cambodian Cookbook. The cookbook is a fundraiser for See Beyond Boarders to raise money to help educate Cambodian Children. ..

Recently we were asked to present a proposal to re-brand a business. What became evident after our initial meeting was that there was no real reason to re-brand and in fact their resources would be better used to extend their current brand. ..

After a number of failed attempts at correcting a simple spelling error, one of our programmers, (who is a legend in his own mind), returned a well earned rebuff with probably the best possible comeback... he emailed me the following: ..

It's official: Traditional Direct mail strongly out performs email marketing - It's true- really!! AND creative brand campaigns are far more effective in producing longer-term business profits and sales...Ad News, Editor in Chief, gives us a few insights into ADMA's groundbreaking Australian Study. ..

When it comes to stressful life events, moving home is right up there – number three on the stress Richter Scale to be precise.It's considered more stressful than divorce or even  childbirth!! Now that's saying something ( http://top10.me/top-10-most-stressful-life-events).  Oh by the way, selling a home is number 10, and we had just done that. So I was primed for heart failure. My anxiety levels started to climb when the reality of where we had bought our new home sunk in. ..

Many of the strategies employed in competitive and recreational sports are applicable in business and our personal lives. One lesson I learned from alpine ski racing was the "40-30-30 Rule." During training, early on, I tried to go fast, and I also focused on not falling.  ..

I love a good story, especially when it has something to do with a great brand. The Cannes Lion Award-Winning “Three Little Pigs  commercial was described by Adweek as a “masterpiece of craft and storytelling”.  ..