Inkredible Blog

Looking for the best way to beat Googles latest Hummingbird algorithm? The first question I would ask is - Why would you want to! ..

Recently Inkredible Rebranding were in the spotlight when Malcolm Turnbull's Office interviewed us at our offices in Norwest, highlighting the need for a business focus in the NBN rollout. ..

Let's step away from our computers for a moment and go for a quick, imaginary walk.  Go anywhere you like, the shops, a park, a restaurant - anywhere. When you arrive, take a look around. I'll wager you can't go a 100 metres without running into someone using a mobile device of some kind.I'll even go one better. I'll bet about 9 out of every 10 people you see have a mobile device tucked away somewhere. ..

Let's start with a few trueisms: - there is no quick way to make a buck, - there are no secrets to social media - and, as business owners we can't be good at everything. ..

I read with interest an article in the Sydney Morning Herald a few weeks ago about how Roger Federer is a champion in more ways than one. It seems Federer has been instrumental in changing the 'superb brat' image of professional tennis to one of humility and sportsmanship. ..

The brief said: "Must take us to another level" "a presentation folder that creates a sense of expectation - a sense of something special to come"  -  So no pressure there. 
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I'm sure if a brand specialist said "profit is not always the point" - the majority of business owners would nod their head knowingly and think "well that's crap!'. However what if the COO of one of the worlds largest companies had said it?  ..

The world is mourning Vale Nelson Mandela – because Mandela was of the world, rather than just a place. His legacy will be for all time, rather than just this time. ..

I love a good story. And when a good story and a good idea come together you get a great brand and that can change the world. Be it your world or our planet, brands represent ideas, ideals and beliefs and can be a powerful tool for good. ..

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Banner Blindness is the consequence of 'too much' or 'too many'.  ..