Client: H Hardware Group
H-Hardware was created as a "Brand-in-a-box" solution for Independent hardware retailers who were a part of the HBT Buying Group. HBT's vision was to be able to offer smaller hardware retailers the opportunity to compete at brand level with the "Big Boys"
Inkredible Rebranding developed a strategic approach by using the name H Hardware. This gave the retailers an unmistakable brand that was quickly recognised by the consumer.
All rebranded stores have reported increases in revenue. Many have experienced double digit growth - even during the GFC. Inkredible.Back