What’s the difference between a credible design agency and an Inkredible one?
Credible design will try a different approach, look at a different perspective, explore a different technique. However creativity alone is not enough. To transform ‘credible’ to ‘Inkredible’ requires:
- PASSION for the business,
- PROCESS and SYSTEMS to deliver on the promise,
- OBJECTIVITY and CLARITY to recognise the solution,
- TALENT to create a communication of enduring value.
Importantly, a combination of passion and process ensures commitment is matched with capability. Inkredible Art maintains a stringent and systematic approach to the Creative, Strategic and Production processes that result in relevant and original outcomes for every client and project regardless of size. We foster long-term working relationships, and together we create design, branding and advertising that communicates with clarity and integrity.
Our intention is to communicate our cost structures as clearly as possible to ensure that expectation and realisation are the same.
No one likes an unexpected amount surfacing in an invoice. So we work hard to be transparent and proactive in addressing any budgetary concerns that may arise.
1. Ballpark. A ballpark is a great way to get a feel for how much a job will cost. While we will not be held to a ballpark, it does give you an understanding of the budget you will need to allocate to some future project. It’s also handy if you have not experienced a particular type of design or advertising medium before.
2. Project Estimate. This is an accurate Estimate of Cost based on the information at hand. We estimate a price based on the specifications of a project. To determine the specifications we ask that you supply us with a brief. If you do not have all the information. eg. the number of pages in a brochure or the size of direct mailer, then we make allowances and detail what assumptions we have had to base our estimate on.
Tip: The cost will not increase if the scope of work remains the same. And we advise you if we are approaching the estimate ceiling.
3. Hourly Rate. Many clients who work with us regularly and have experienced our methods and abilities, work on an hourly rate. This is one of the most efficient forms of production. A fast turnaround is achieved, as the project can be briefed straight into the studio without going through an estimation process.
4. Price List. If you have regular jobs with known parameters, we can offer a price list. This is ideal for weekly press ads, where straight forward text and image changes are required.
Existing job with simple text edit, no design - $XX.xx
Press ad - Size change without redesign - $XX.xx
Press ad - Size change with redesign - $XX.xx
These tips will really help:
- Be prepared. If you supply us with all the information, text, images at one time, it’s by far the most efficient and cost effective method. If you're worried about time - be organised. Getting us to ‘start and I’ll send the information later’ is a sure way to increase costs and slow down the design and production process.
- Supply a clear brief
- One point of approval. Have a clear understanding of who will sign off on the job AND then make sure they also sign off on the brief. With approval comes the responsibility of knowing what the art studio has been briefed on and agreeing to it.
- Keep corrections to a minimum. The real cost of many simple corrections is not doing the actual change, it’s the process- ie: receiving the change, briefing the studio, retrieving the job, making the change, re outputting a proof, sending the email, logging the correction in the time sheet and closing the job. (Whew) By sending through all corrections together it will save time and money.
- Complete the design process first then look at the content. This will minimise unnecessary corrections and duplication of work.
This is a great question. Let’s face it, “What if I don’t like it?” is a real concern for anyone embarking on any type of design endeavour.
The short answer is: If you are not happy with the result, we provide the opportunity to change it.
The long answer is: If you are not happy with the result, we provide the opportunity to change it - and this is our process:
1.‘The Brief’ is the designs author, so we use this as our blueprint. Together we go over the brief and talk about the elements that can be improved and address any areas of concern.
2. We agree to the new brief.
3. Based on the revised brief, we present the new or modified designs for your approval.
4. It almost goes without saying (but we'll say it anyway) that it’s important we have a happy client. So we work very hard to ensure that we meet your expectations. We also work hard understanding what those expectations are and defining them.
Find out more about "The Design Process"
The good news is that Inkredible Art do not charge a loading on it's design and artwork for International release. So there's no awkward 'money' conversations.
However it's important to be aware that while we do not place a loading on artwork, stock image libraries and photographers often have restrictions. Our estimates are based on the understanding that the artwork is for released in Australia only.
So, it's aways best to check with us to ensure there is no restrictions on content as release of artwork for International markets may incur additional third party fees.
Confidentiality and the security of all information is of the highest importance. All staff at Inkredible Art are committed to this ethic and have signed a confidentiality agreement. In addition, we are happy to sign a non-disclosure agreement. Your projects are not discussed outside of Inkredible Art unless they are directly associated with the implementation of work we have undertaken on your behalf for example: with printers.