If you are an Angry Birds fan it may shock you to know that they have "sold out" and are now being used to promote Anti-flatulence. The ads are for Gastrovet Antiacid - Antiflatulent, 20 chewable tablets, For Oral Consumption (what else would it be for if not oral...I don't think I want to know and I'm going to resist fart jokes and puns about giving you the s*#ts). ..
You may remember Morgan Spurlock as the person who almost ate himself to death in his critique on fast food Supersize Me. Eating only McDonald's for 30 days straight, Spurlock went into a shocking physical and emotional decline, showing via his own body the truth about junk food. His latest film, The Greatest Movie Ever Sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is developed and shared. Almost totally sponsored itself, the film was the first to be sold at Sundance 2011, and, it's said, made a profit before it even opened. Now that's impressive. ..
I have never tried Lacta chocolate or been to Greece before but the Lacta ‘love @ first site’ social media marketing campaign I came across this afternoon certainly has me intrigued.
There is a lot of hype about Social Media as a marketing tool for building brand awareness these days but there also seems to be a lot of people still unsure as to how to cash in on social media. ..