Flash in the pan

In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date.  ..


 


Steve Jobs on Branding

I stumbled across this older video of Steve Jobs views on the branding. These views form the backbone of brand strategy and it's important to reflect on the great man and what it is to be "different". ..


 


Rebranding - Problem? Solved!

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As Advertised?

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


 


Organised Disloyalty

A "new" Singaporean loyalty card concept has picked up on an original concept from Gwilym Davies, the 2009 World Barista Champion. (pictured below).  ..


 


Concept AB Testing - To 'B' or not to 'B'

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Angry Birds Now Chewable

If you are an Angry Birds fan it may shock you to know that they have "sold out" and are now being used to promote Anti-flatulence. The ads are for Gastrovet Antiacid - Antiflatulent, 20 chewable tablets, For Oral Consumption (what else would it be for if not oral...I don't think I want to know and I'm going to resist fart jokes and puns about giving you the s*#ts). ..


 


Volkswagen Roars


What can I say ? I just love Volkswagens ads, and I'm not the only one it seems. This particular spot was a winner at this years Cannes Awards. Check it out. ..


 


Free Pitch Backlash

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


 


Email Marketing Works


If you're like me, getting an unsolicited email that is trying to sell you this or that is frustrating to say the least. How did they get my email anyway? ..