I love a good story, especially when it has something to do with a great brand. The Cannes Lion Award-Winning “Three Little Pigs commercial was described by Adweek as a “masterpiece of craft and storytelling”. 
I stumbled across this older video of Steve Jobs views on the branding. These views form the backbone of brand strategy and it's important to reflect on the great man and what it is to be "different". An Early Morning Pick Me Up
Posted By Wayne Lazarides - Wednesday, November 14, 2012
Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..
Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. One Thousand Cranes
Posted By Jenny Pratt - Wednesday, August 10, 2011
Sadako Sasaki was a Japanese girl who was two years old when the atomic bomb was dropped on August 6, 1945, near her home in Hiroshima, Japan. Sadako is remembered through the story of attempting to fold a thousand origami cranes before her death, a wish that has been memorialised in popular culture. ..
Free Pitch Backlash
Posted By Wayne Lazarides - Tuesday, July 05, 2011
It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.
Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..
Brand through the eyes of an icon - Michael Wolff
Posted By Wayne Lazarides - Monday, June 27, 2011
I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.
If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world. ..
Visually striking, these works demonstrate the power of ideas and creativity. Tags
Archive
Links
- Clever Brand Design
- Top Name
- Ad of the Year
- Flash in the pan
- Walking The Talk
- Better Web Content - Or Else
- Mobile Websites
- Steve Jobs on Branding
- An Early Morning Pick Me Up
- When to Rebrand - An interview with the SMH
- What makes a good logo?
- Rebranding - Problem? Solved!
- The Name Behind The Worlds Most Famous Brands
- Detective Comics Vinculum!
- Play is the new Market
- Point & Buy
- Tips from the original 'Ad Man'
- As Advertised?
- Organised Disloyalty
- Let there be light.