As a general rule I do not condone giving your talent or your ideas away for free BUT...(Important mental note: the word 'but', effectively means 'disregard everything I said before I used the word but because this is what I really want to say...') giving away free stuff can be one of the smartest business decisions you ever make - just ask the team from Monty Python. ..
Any creative business, (in fact any business) needs inspiration. It may be inspiration to motivate yourself, or inspiration to re-engage your team, or perhaps inspiration to push your business through to the next level. Whatever the goal, Inspiration is the fuel that feeds the flames of progress and energises the soul. ..
I read with interest an article in the Sydney Morning Herald a few weeks ago about how Roger Federer is a champion in more ways than one. It seems Federer has been instrumental in changing the 'superb brat' image of professional tennis to one of humility and sportsmanship. ..
I'm sure if a brand specialist said "profit is not always the point" - the majority of business owners would nod their head knowingly and think "well that's crap!'. However what if the COO of one of the worlds largest companies had said it? ..
Some on-the-spot research with Google n-gram (what a great business tool) reveals how the people of the world have changed the way they see themselves. It seems since 2008 people see themselves more as 'customers' than 'consumers', But this has not always been the case. ..
How often do you experience the notion that by doing it yourself you will save money, save time and be more efficient. In reality, the opposite is true. This belief/practice is a recipe for mediocrity. ..
I love a good story. And when a good story and a good idea come together you get a great brand and that can change the world. Be it your world or our planet, brands represent ideas, ideals and beliefs and can be a powerful tool for good. ..