Clever Brand Design
Posted By Wayne Lazarides - Tuesday, May 07, 2013
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
Detective Comics Vinculum!
Posted By Michael Schepis - Tuesday, April 03, 2012
DC comics also known as "Detective Comics" from the aged Batman stories has once again gone through another rebrand as it does every decade or so. Its good to see how the DC brand has progress changing the look and feel of the company and even its name from the early DC publications to DC Superman, DC Super Stars then finally back to DC Comics which doesn't really make sense if you take out the Acronym. ..
Free Pitch Backlash
Posted By Wayne Lazarides - Tuesday, July 05, 2011
It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.
Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..
Brand through the eyes of an icon - Michael Wolff
Posted By Wayne Lazarides - Monday, June 27, 2011
I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.
If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world. ..
Logo eye candy
Posted By Anita Smith - Friday, May 06, 2011
For all you design aficionados, here is a fantastic bit of eye candy. While many of these are mainly inspirational and may not be intended to be great identities, they are clever interpretations and demonstrate the value of creativity. They certainly put a smile on my face. ..
The World's Richest Colouring Competition
Posted By Jodie Cotter - Tuesday, April 12, 2011
Do you live and breath sneakers?
This may be the colouring competition for you, with a 1st prize of $50,001, that’s $1 richer than the fabled Archibald Prize, the new sneaker art prize is being described as the world’s richest colouring competition. ..
Design Thinking
Posted By Michael Schepis - Wednesday, October 20, 2010
Imagine if your brand, your business, your company could help in creating an improved future. Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result it's a way in which we think outside the box often made earlier in the process that lead to creative solutions. In organization and management theory, design thinking forms part of a solution through innovative, human-centered enterprises. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. ..
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