Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..

Christopher Niesche from the Sydney Morning Herald recently interviewed a few of us, not so closet brand junkies about "when is it time to rebrand?". ..
How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..
Minimal expression with endless interior spaces and light filled rooms. The converged work of Ricardo Agraz, Paolino de Vece and Santiago Ibarrarán on 'Casa I' developed a strong and clean architectural concept that created the right environment to accommodate the needs of a sole inhabitant. ..
There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..
It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.
Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..

For all you design aficionados, here is a fantastic bit of eye candy. While many of these are mainly inspirational and may not be intended to be great identities, they are clever interpretations and demonstrate the value of creativity. They certainly put a smile on my face. ..