No one likes it when the environment is trashed. Which is why the Minister for the Environment, three mayors, a Director from The NSW Environment Protection Authority as well as the State Minister for Strathfield, the press and a host of local and state dignitaries got together to talk rubbish. ..
I smile every time I use the expression "Putting lipstick on a pig". The idea of making a swine more attractive by simply slapping on some makeup tickles my funny bone. It is laughable and yet, how often do you see businesses using the same strategy? ..
Let's step away from our computers for a moment and go for a quick, imaginary walk. Go anywhere you like, the shops, a park, a restaurant - anywhere. When you arrive, take a look around. I'll wager you can't go a 100 metres without running into someone using a mobile device of some kind.I'll even go one better. I'll bet about 9 out of every 10 people you see have a mobile device tucked away somewhere. ..
I'm sure if a brand specialist said "profit is not always the point" - the majority of business owners would nod their head knowingly and think "well that's crap!'. However what if the COO of one of the worlds largest companies had said it? ..
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Banner Blindness is the consequence of 'too much' or 'too many'. Too many words in your brochure, too many banners on your website, too many feel good statements in your vision. The art of effective communication is not simply knowing about the KISS principle - It's the act of using it. ..
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..