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Banner Blindness is the consequence of 'too much' or 'too many'. Too many words in your brochure, too many banners on your website, too many feel good statements in your vision. The art of effective communication is not simply knowing about the KISS principle - It's the act of using it. ..
After a number of failed attempts at correcting a simple spelling error, one of our programmers, (who is a legend in his own mind), returned a well earned rebuff with probably the best possible comeback... he emailed me the following: ..
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..
Minimal expression with endless interior spaces and light filled rooms. The converged work of Ricardo Agraz, Paolino de Vece and Santiago Ibarrarán on 'Casa I' developed a strong and clean architectural concept that created the right environment to accommodate the needs of a sole inhabitant. ..
There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..