Let's step away from our computers for a moment and go for a quick, imaginary walk. Go anywhere you like, the shops, a park, a restaurant - anywhere. When you arrive, take a look around. I'll wager you can't go a 100 metres without running into someone using a mobile device of some kind.I'll even go one better. I'll bet about 9 out of every 10 people you see have a mobile device tucked away somewhere. ..
I'm sure if a brand specialist said "profit is not always the point" - the majority of business owners would nod their head knowingly and think "well that's crap!'. However what if the COO of one of the worlds largest companies had said it? ..
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Banner Blindness is the consequence of 'too much' or 'too many'. Too many words in your brochure, too many banners on your website, too many feel good statements in your vision. The art of effective communication is not simply knowing about the KISS principle - It's the act of using it. ..
After a number of failed attempts at correcting a simple spelling error, one of our programmers, (who is a legend in his own mind), returned a well earned rebuff with probably the best possible comeback... he emailed me the following: ..
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..