I love a good story. And when a good story and a good idea come together you get a great brand and that can change the world. Be it your world or our planet, brands represent ideas, ideals and beliefs and can be a powerful tool for good. ..
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Banner Blindness is the consequence of 'too much' or 'too many'. Too many words in your brochure, too many banners on your website, too many feel good statements in your vision. The art of effective communication is not simply knowing about the KISS principle - It's the act of using it. ..
Recently, I re-presented the strategies behind our rebranding process for one of our clients to their sales team and staff. The presentation related the core brand strategies to their staff and conveyed the intelligence behind it. A quality day for their business - in more ways that one... ..
After a number of failed attempts at correcting a simple spelling error, one of our programmers, (who is a legend in his own mind), returned a well earned rebuff with probably the best possible comeback... he emailed me the following: ..
When it comes to stressful life events, moving home is right up there. Number three to be precise. More stressful than divorce or even childbirth!! Now that's saying something ( http://top10.me/top-10-most-stressful-life-events). Oh by the way, selling a home is number 10, and we had just done that. So I was primed for heart failure. My anxiety levels started to climb when the reality of where we had bought our new home sunk in. ..
There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..
In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date. ..
Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..