Top Name

Posted By David Miller - Tuesday, April 16, 2013

There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..


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Flash in the pan

Posted By David Miller - Tuesday, March 05, 2013

In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date.  ..


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An Early Morning Pick Me Up

Posted By Wayne Lazarides - Wednesday, November 14, 2012

Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..


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As Advertised?

Posted By David Miller - Wednesday, January 25, 2012

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


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What's your point?

Posted By David Miller - Thursday, November 24, 2011

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..


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All Consuming

Posted By Jenny Pratt - Friday, August 05, 2011


If we have any real power as individuals, it's as consumers. Every time we shop we make choices that have an impact on the environment and send important and powerful signals to manufacturers and retailers. ..


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Free Pitch Backlash

Posted By Wayne Lazarides - Tuesday, July 05, 2011

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


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Users Really Do Judge a Book by its Cover

Posted By David Miller - Monday, April 04, 2011


Users really do judge a book by its cover (or a website by it's design). Now with Googles new Quick View feature, web design is more important than ever.

Previously, factors like the name of your website and the blurb under the title were the key factors in whether people clicked on your site rather than another. Now your web design could have a role to play too.

If your site looks busy and confusing in the quick view, readers may be put off and choose another site that looks better. Various studies have been conducted to find out just what influences people’s perception of a website’s credibility: (1 footnote) ..


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Shoot The Bear - YouTube Marketing

Posted By Wayne Lazarides - Thursday, March 10, 2011

 


This is a standout campaign from Tippex in the USA. The real genius of it starts when you are taken from the video to a Tippex page on Youtube. This one campaign captured the imagination of our studio. ..


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Simple solutions - Big difference

Posted By Wayne Lazarides - Monday, February 21, 2011



I often find that many of our "Oooh Ahhh" branding achievements start with a simple observation. We all understand how difficult it can be, observing and finding the solution from the inside. How many of us have the ability to look at ourselves objectively?. The same can be said for a business or organisation. ..


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