Why Risk Is Worth It
Posted By Michael Schepis - Tuesday, May 28, 2013
Many of the strategies employed in competitive and recreational sports are applicable in business and our personal lives. One lesson I learned from alpine ski racing was the "40-30-30 Rule." During training, early on, I tried to go fast, and I also focused on not falling. ..
Clever Brand Design
Posted By Wayne Lazarides - Tuesday, May 07, 2013
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
Top Name
Posted By David Miller - Tuesday, April 16, 2013
There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..
Flash in the pan
Posted By David Miller - Tuesday, March 05, 2013
In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date.
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Recently we sold our family home. As anyone will tell you, this has the potential to be a stressful and exacerbating experience. However for us, this has not been the case. Why? What made it different?... 
I stumbled across this older video of Steve Jobs views on the branding. These views form the backbone of brand strategy and it's important to reflect on the great man and what it is to be "different". When to Rebrand - An interview with the SMH
Posted By Wayne Lazarides - Sunday, October 14, 2012
Christopher Niesche from the Sydney Morning Herald recently interviewed a few of us, not so closet brand junkies about "when is it time to rebrand?". ..
What makes a good logo?
Posted By David Miller - Monday, July 23, 2012
How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..
The Name Behind The Worlds Most Famous Brands
Posted By Wayne Lazarides - Friday, May 25, 2012
Have you ever wondered what the inspiration was for the names of some of the world's most famous brands?. You may be surprised to know that many started very simply, others...well who would have thought about naming a soft drink after a digestive enzyme.
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- Why Risk Is Worth It
- Clever Brand Design
- Top Name
- Ad of the Year
- Flash in the pan
- Walking The Talk
- Better Web Content - Or Else
- Mobile Websites
- Steve Jobs on Branding
- An Early Morning Pick Me Up
- When to Rebrand - An interview with the SMH
- What makes a good logo?
- Rebranding - Problem? Solved!
- The Name Behind The Worlds Most Famous Brands
- Detective Comics Vinculum!
- Play is the new Market
- Point & Buy
- Tips from the original 'Ad Man'
- As Advertised?
- Organised Disloyalty