Many of the strategies employed in competitive and recreational sports are applicable in business and our personal lives. One lesson I learned from alpine ski racing was the "40-30-30 Rule." During training, early on, I tried to go fast, and I also focused on not falling. ..
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..
In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date. ..
How do you judge whether a logo is good or not? We all have our preferences for fonts and colours etc but is that enough to go by. What you prefer may be just what others dislike when put to the public. There needs to be some criteria other than personal preferences to make your judgment by. ..
Have you ever wondered what the inspiration was for the names of some of the world's most famous brands?. You may be surprised to know that many started very simply, others...well who would have thought about naming a soft drink after a digestive enzyme. ..