It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.
Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'...
The opening paragraph began; 'A project that takes a lighthearted look at some of the failings of the design industry...' far from being lighthearted I see Ben, like many young designers, voicing their frustration about of lack of industry moral fibre when it comes to free pitching. He has demonstrated this the way he knows best through his design. Check out his posters below.
Ben like many young designers grow weary of business owners and agencies who make excuses under the guise of 'staying in business'. How many time have they had to endure listening to well paid Creative Directors saying how much they 'appreciate' the ideal, but how they 'live in the real world' where free pitching is an unfortunate fact of life. Mmm.
It takes courage to not only talk about change but to action it. Here are a couple of people, like Ben, who are putting words into action;
• Sean Ashcroft, Designer, has published a white paper: Why design stopped being special...and how this feeds free pitching
• Blair Enns is another advocate. He is the founder of Win Without Pitching and a business development consultant to creative firms worldwide. He has published a book called 'The win without pitching manifesto' and has made a career teaching creative professions how to be adult about what we do. Blair is not even a creative professional, yet he is perhaps our strongest advocate.
I'm sure there are many others.
For the record. We do not free pitch, not because we are righteous zealots, but because it serves neither the client or ourselves.
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