Detective Comics Vinculum!

Michael Schepis - Tuesday, April 03, 2012

DC comics also known as "Detective Comics" from the aged Batman stories has once again gone through another rebrand as it does every decade or so. Its good to see how the DC brand has progress changing the look and feel of the company and even its name from the early DC publications to DC Superman, DC Super Stars then finally back to DC Comics which doesn't really make sense if you take out the Acronym.

The new profession in the DC comics logo time line has been designed by the world famous Landor, they have revealed that the new logo uses a peel effect on the D to reveal the C. "The design of the new DC Entertainment identity uses a “peel” effect — the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C — symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

Looking at the first version released in monotone colours one might consider the logo to be very boring and bland especially since they have a wide source of fantasy material to draw from. On the other hand others have said they love the logo saying it represents "the hero's mask being revealed" or "turning the pages of a comic". Some believe that the new logo was needed to put them ahead of their competitor Marvel in the growing market place. But personally I'm going to miss the DC spin.

There is also the major controversy of the logo's concept and execution as it looks very similar to the "discovery History" logo. One might argue its a strange coincidence the the D being the same but as many have pointed out they almost match identically point for point. People have also argued that the logo is not just single colour but is in fact interchangeable according to the situation and hero. But that point is also destroyed when one looks at the following picture.

But after saying all that it really does come down to personal opinion on whether or not you like it or even if you think the logo's uncanny look alike is just a coincidence, just look at the City of Melbourne logo and the Woolworths vs Apple Inc logo. Personally I think it had a lot more potential to be designed with a lot more thought behind it (yes all puns intended).

Sourced from and thanks to:

http://www.underconsideration.com
. JAMES I. BOWIE
. STEPHEN HEARNE

http://www.canny-creative.com

http://www.comicsalliance.com