Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..
In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date. ..
Quality content on the web has just taken on a whole new meaning with the release of Googles latest algorithm 'Penguin' in April this year. The 'penguin' algorithm represents Googles move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly and relevant. ..
Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..