Clever Brand Design
Posted By Wayne Lazarides - Tuesday, May 07, 2013
Often the work involved in producing a strong brand is not immediately evident. Here's a few designs that have been very cleverly thought out. They have subtly embedded core brand benefits and features within the logo - sometimes so subtly that I'll bet many of them you missed. ..
Top Name
Posted By David Miller - Tuesday, April 16, 2013
There is one industry that absolutely knows the importance of using the right name, and has done for a long time. Who is Thomas Mapother IV? Maybe he wouldn't have been the top gun he is today if he hadn't changed his name. Of course we are talking about Tom Cruise. ..
I love a good story, especially when it has something to do with a great brand. The Cannes Lion Award-Winning “Three Little Pigs commercial was described by Adweek as a “masterpiece of craft and storytelling”. Flash in the pan
Posted By David Miller - Tuesday, March 05, 2013
In case you didn't know already, the use of Flash technology for websites is as good as gone. Not so long ago, websites utilising Flash were once seen as cutting edge, but alas are now highlighting themselves to be out of date.
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Recently we sold our family home. As anyone will tell you, this has the potential to be a stressful and exacerbating experience. However for us, this has not been the case. Why? What made it different?... Better Web Content - Or Else
Posted By Wayne Lazarides - Tuesday, December 04, 2012
Quality content on the web has just taken on a whole new meaning with the release of Googles latest algorithm 'Penguin' in April this year. The 'penguin' algorithm represents Googles move away from clunky, keyword-heavy SEO practices and towards content that is quality, user-friendly and relevant. ..
The reason many “full websites” are unusable on mobile phones is because many full websites are unusable on any device. 
I stumbled across this older video of Steve Jobs views on the branding. These views form the backbone of brand strategy and it's important to reflect on the great man and what it is to be "different". An Early Morning Pick Me Up
Posted By Wayne Lazarides - Wednesday, November 14, 2012
Rather blearily at 7am this morning, I attended an early breakfast held by the Sydney Hills Business Chamber at the Mean Fiddler in Rouse Hill. After the usual early morning conversations, (where everyone appeared far more awake than me) we were seated and Brett Kelly was introduced as the guest speaker. I was not sure what to expect, however I was pleasantly surprised with what followed... ..
When to Rebrand - An interview with the SMH
Posted By Wayne Lazarides - Sunday, October 14, 2012
Christopher Niesche from the Sydney Morning Herald recently interviewed a few of us, not so closet brand junkies about "when is it time to rebrand?". ..
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- Clever Brand Design
- Top Name
- Ad of the Year
- Flash in the pan
- Walking The Talk
- Better Web Content - Or Else
- Mobile Websites
- Steve Jobs on Branding
- An Early Morning Pick Me Up
- When to Rebrand - An interview with the SMH
- What makes a good logo?
- Rebranding - Problem? Solved!
- The Name Behind The Worlds Most Famous Brands
- Detective Comics Vinculum!
- Play is the new Market
- Point & Buy
- Tips from the original 'Ad Man'
- As Advertised?
- Organised Disloyalty
- Let there be light.