DC comics also known as "Detective Comics" from the aged Batman stories has once again gone through another rebrand as it does every decade or so. Its good to see how the DC brand has progress changing the look and feel of the company and even its name from the early DC publications to DC Superman, DC Super Stars then finally back to DC Comics which doesn't really make sense if you take out the Acronym. ..
It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.
Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..
I've always admired the work of Michael Wolff, co-founder of Wolff Olins Agency.
If your interested in the creative process, you will enjoy this foray into the mind of one of the preeminent visionaries of 20th century brand expression and identity. In this short video documentary he talks about his approach to looking at the world. ..

For all you design aficionados, here is a fantastic bit of eye candy. While many of these are mainly inspirational and may not be intended to be great identities, they are clever interpretations and demonstrate the value of creativity. They certainly put a smile on my face. ..