As Advertised?

Posted By David Miller - Wednesday, January 25, 2012

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


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What's your point?

Posted By David Miller - Thursday, November 24, 2011

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..


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All Consuming

Posted By Jenny Pratt - Friday, August 05, 2011


If we have any real power as individuals, it's as consumers. Every time we shop we make choices that have an impact on the environment and send important and powerful signals to manufacturers and retailers. ..


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Free Pitch Backlash

Posted By Wayne Lazarides - Tuesday, July 05, 2011

It's heartening to see the design profession mature. The damage free pitching does to our industry has been evident for some time. It must be real - there are even Linkedin groups on the subject.

Ben Crick, a Sydney designer, posted our design group earlier this week with a link to his portfolio. Rumaging around in his Behance page , I came across a page that was titled ' I Am Designer - A Manifesto For Change'... ..


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Users Really Do Judge a Book by its Cover

Posted By David Miller - Monday, April 04, 2011


Users really do judge a book by its cover (or a website by it's design). Now with Googles new Quick View feature, web design is more important than ever.

Previously, factors like the name of your website and the blurb under the title were the key factors in whether people clicked on your site rather than another. Now your web design could have a role to play too.

If your site looks busy and confusing in the quick view, readers may be put off and choose another site that looks better. Various studies have been conducted to find out just what influences people’s perception of a website’s credibility: (1 footnote) ..


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Shoot The Bear - YouTube Marketing

Posted By Wayne Lazarides - Thursday, March 10, 2011

 


This is a standout campaign from Tippex in the USA. The real genius of it starts when you are taken from the video to a Tippex page on Youtube. This one campaign captured the imagination of our studio. ..


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Simple solutions - Big difference

Posted By Wayne Lazarides - Monday, February 21, 2011



I often find that many of our "Oooh Ahhh" branding achievements start with a simple observation. We all understand how difficult it can be, observing and finding the solution from the inside. How many of us have the ability to look at ourselves objectively?. The same can be said for a business or organisation. ..


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Design Thinking

Posted By Michael Schepis - Wednesday, October 20, 2010


Imagine if your brand, your business, your company could help in creating an improved future. Design Thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result it's a way in which we think outside the box often made earlier in the process that lead to creative solutions. In organization and management theory, design thinking forms part of a solution through innovative, human-centered enterprises.  It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.  ..


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