Angry Birds Now Chewable

David Miller - Wednesday, August 03, 2011

If you are an Angry Birds fan it may shock you to know that they have "sold out" and are now being used to promote Anti-flatulence. The ads are for Gastrovet Antiacid - Antiflatulent, 20 chewable tablets, For Oral Consumption (what else would it be for if not oral...I don't think I want to know and I'm going to resist fart jokes and puns about giving you the s*#ts).

As shocked as all you game connoisseurs may be, what is really amazing is that this campaign is based on characters from, what was, originally a free iphone app. Now it's a national anti-farting print campaign. (brings a tear to my eyes) Admittedly, the campaign is in Guayaquil Ecuador, and there is some conjecture as the whether it has been sanctioned by the "Angry Birds" elite, but never the less still an impressive milestone.

And just in case you don't know... The Guinness Book of Records Awarded Angry Birds the gong for "top paid-for App Store game" in various countries around the world.