Tips from the original 'Ad Man'

David Ogilvy, is without doubt, one of the most notable and famous "ad men' the world has seen to date. He certainly influenced my early days as a budding creative director and to this day still inspires great work. The Sydney Morning herald recently published a great article where Ogilvy gives a list of 12 tips for copywriting a great ad. His tips were originally intended for a Mr Calt who expresses an interest in David Ogilvys methods.  ..


 


As Advertised?

Anti-fast food advocates now have more reason to campaign against the most popular food on this planet. ..


 


Organised Disloyalty

A "new" Singaporean loyalty card concept has picked up on an original concept from Gwilym Davies, the 2009 World Barista Champion. (pictured below).  ..


 


Let there be light.

Minimal expression with endless interior spaces and light filled rooms. The converged work of Ricardo Agraz, Paolino de Vece and Santiago Ibarrarán on 'Casa I' developed a strong and clean architectural concept that created the right environment to accommodate the needs of a sole inhabitant. ..


 


What's your point?

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction. ..


 


What a Corker

As the only tree whose bark can regenerate itself after harvest – allowing a typical cork oak tree to be harvested up to 20 times during its life cycle – cork is a vital sustainable resource.  ..


 


All I Want for Christmas...

Is a real life cut-out tool, like the one depicted in these Ving Travel Agency ads. ..


 


More Than A Pretty Face

Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication.  ..


 


An Apple a Day...

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Architect Barbie Gets A Dream House


Earlier this year, Mattel released Architect Barbie – the newest in their careerwoman "I Can Be..." series, where Barbie takes on a number of guises, from actress to computer engineer to veterinarian.  ..